Skip to content

HOW TO CREATE A BUSINESS PAGE ON FACEBOOK

March 10, 2011

HOW TO CREATE A BUSINESS PAGE ON FACEBOOK


If there is one conclusion I can garner from my Computer Icon clients is that FACEBOOK IS CONFUSING!!!

First of all you have to understand the purpose.  It is a social network service where users may create a personal profile, exchange messages, get notifications from friends, find out about events, and join common interest groups among other things.

But the question now is …. How can I market my business and services on facebook?

There are 3 types of PROFILES on facebook

  1. Personal Profiles – which are for people
  2. Pages – which are for businesses
  3. Groups – a space for important groups of people in your life

Steps to create a business facebook page

1. REGISTER A PAGE

Choose either  LOCAL ( which will allow you to post open hours, parking availability and public transit) OR BRAND (which will allow you to list products, website, company overview) The major difference is  the info page layout.

NAME  FOR PAGE – company name

IMPORTANT: this information CANNOT be changed once your page is created

2. FILL IN BASIC INFORMATION

Profile Picture – use your logo (must be in 96dpi)

Company Bio – brief summary of company. Give viewers detailed but succinct information about your company AND make your company stand out.

IMPORTANT: Click on CREATE PAGE. You will be asked to Log in or create a new facebook account.

3. INCREASE PAGE PUBLICITY

Link page to twitter account

Add to My Page’s Favorites (this appears on other pages you administer)

Share your page on YOUR PERSONAL PROFILE page

4. MANAGE TABS

WALL – this is where to post aspects of your company or service that updates constantly such as new products, services, jobs, etc. 

IMPORTANT: FANS CAN CONTRIBUTE TO YOUR WALL

INFO – more details about your company based on whether you are LOCAL or BRAND in step 1

PHOTOS – Professional photos, samples of your work

DISCUSSIONS – for interactions with fans, a place to gather customer feedback, run Q&A

VIDEOS – good for product demos

IMPORTANT: EACH TAB HAS A UNIQUE PUBLICLY SEARCHABLE URL LINK. IT’S GOOD TO HAVE MORE TABS AS LONG AS THEY CONTAIN DIFFERENT CONTENT.

5. EDIT YOUR PAGE

On left side is list of everything you can edit.  On right side is resources. Here you can also find Insights and Help.

So now you can add a LIKE icon on your website and ask friends to become fans.  Good luck and I hope this brings you lots of new clients!

Advertisements
One Comment leave one →
  1. jill gold permalink
    March 11, 2011 8:53 pm

    lynn:
    this is great! I found it so difficult to set up a facebook page when I was working for Friends of Karen. Unfortunately while setting up a “profile” is fairly intuiative – setting up a business page and promoting it, is not.

    thanks.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: